Codon simulates how real populations think, feel, and decide — drawing live signals from your CRM, surveys, and market data. Get answers in minutes, not months.
No surveys. No panels. No six-week wait. Ask Codon a question and it automatically pulls the signals that matter — from your CRM, survey history, and live market data.
Codon handles the full range of questions that stall product, marketing, and growth teams. Ask in plain language — get a statistically grounded answer from your target market.
Codon works straight out of the box. When you connect your data, predictions get personal. Sync your CRM, upload past surveys, or import market research — Codon blends your signals with its population models.
50+ pre-built markets grounded in World Values Survey, GfK, and census microdata. Microtarget specific segments from day one, even before you have a single customer.
Codon doesn't replace your judgment. It fills it with evidence — before you spend a dollar, ship a line, or commit to a market.
Teams using Codon don't just move faster — they stop shipping the wrong thing. That changes the economics of building entirely.
A SaaS team spent $18,000 and 5 weeks on a market research firm before their European launch. The report missed the GDPR objection that killed their German rollout.
A DTC brand tested a $79/month pricing tier by shipping it live to 10% of traffic. Conversion dropped 34%. They pulled it two weeks later having burned goodwill with their best customers.
The same team ran a Codon simulation in 4 minutes. It flagged the GDPR concern, surfaced the price sensitivity ceiling, and recommended leading with data residency messaging. They launched on time at 2.3× their UK conversion rate.
Used by product, marketing, and growth teams at companies ranging from two-person startups to multi-market enterprises — anywhere a bad decision is expensive and a good question is priceless.
You have a strong hypothesis and limited runway. You can't afford to commission research — but you can't afford to build the wrong thing either. Stress-test your assumptions before you write a line of code.
You ship fast and iterate constantly. Codon plugs into your sprint cycle — test a feature concept on Monday, have directional data by lunch. No panels, no session recordings, no waiting.
Launching campaigns across regions? Codon tells you which message, tone, and creative angle wins — broken down by market, age group, and income band — before you spend a dollar on media.
Entering new geographies? Codon surfaces market-by-market cultural nuance, price sensitivity, and trust blockers — no local research partner or six-figure consultancy required.
"We used to spend $20k and six weeks on user research before any major launch. Codon gives us directional clarity in a single afternoon."
"The German population model caught our GDPR messaging problem before we launched. That alone saved us a crisis and a month of re-work."
"We're a two-person team entering three new markets. Codon is the only way we could have done this without burning all our runway on research."
Run your first simulation free. Connect your data or start from scratch — results in under five minutes, no credit card required.